Send Your Name to the Moon with VIPER
As a social media lead and producer of NASA’s VIPER (Volatiles Investigating Polar Exploration Rover) mission, I led and launched a global social campaign inviting the public to send their names to the Moon—literally with the rover. Through a mix of video, social storytelling, and web experiences, we connected audiences worldwide to the excitement of lunar exploration. This campaign not only generated millions of engagements but also fostered a sense of personal connection to space science by giving people a chance to be part of history.
Sign up link: https://www.nasa.gov/send-your-name-with-viper
Posts
A sample of NASA cross collaboration posts and media mentions
Spot the Sail
As the lead producer and social strategist of NASA’s Advanced Composite Solar Sail mission, I created the social and content strategy for NASA’s #SpottheSail campaign, inviting audiences to follow and identify NASA’s largest solar sail spacecraft as it journeyed through space. For three months, I worked in close collaboration with social media leads across all NASA centers to deliver a unified, engaging message.
Posts
A sample of social posts across NASA centers, partners, influencers, and social audience members.
Influencer Tour
As the lead social media host, I led a high-impact influencer event at NASA’s Ames Research Center, welcoming top aerospace, science, and tech creators with a combined global reach of 20.2 million followers. My team and I guided them through a behind-the-scenes tour of our world-class research facilities. The event generated a wide range of visually engaging content across platforms, including Instagram Reels, TikToks, YouTube videos, and story posts—helping expand NASA’s reach to new, diverse audiences.
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Year
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